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Why does every car brand have their own weird shade of red?

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philosophy871
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(@philosophy871)
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That’s a good point about the newer coatings. I’ve noticed the same thing with roofing—my place has composite shingles with ceramic granules, and even after a few years, the red areas still look pretty solid compared to some older houses down the street. I did a bit of digging when I was picking colors, and apparently those UV blockers make a big difference.

With cars, it feels like paint technology has really stepped up too. My neighbor’s got a 2018 Mazda in that bright red, and it still looks almost new, even though he parks outside all year. I’m not sure if every brand’s red is made equal, but it does seem like the “fading fast” issue is more of a problem with older paints or cheaper jobs.

Touch-ups are still tricky, though. Even with better paint, matching that factory red seems nearly impossible. Maybe that’s why every car brand has its own weird shade—makes it harder to spot mismatches? Just a theory...


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surfer76
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Touch-ups are still tricky, though. Even with better paint, matching that factory red seems nearly impossible.

You’re not kidding about the touch-ups. I tried to fix a little scratch on my old Honda (supposedly “Milano Red”) and the spot ended up looking like a tomato next to a cherry. I get that every brand wants their “signature” color, but sometimes it feels like they’re just making it harder for us regular folks to do basic repairs without shelling out for pro work. Maybe it’s a marketing thing, or maybe I’m just too cheap to pay for the fancy paint pens. Either way, it’s a pain.


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(@cooper_pilot)
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Had the same thing happen with my old Mazda—tried to cover a door ding with the “official” touch-up and it looked like I’d used nail polish. I swear, even in the right light, every panel was a different shade. Maybe it’s just age and sun, but matching paint is a losing battle sometimes.


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(@geo_shadow5210)
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That’s been my experience too, especially with reds. Even when you use the manufacturer’s code, it never seems to blend right—almost like every panel has its own personality after a few years in the sun. I’ve read that red pigments are particularly prone to fading and shifting over time, which might explain why touch-ups stand out so much.

I wonder if the paint composition itself is part of the issue. Some brands seem to use more metallic flakes or different base coats, and that can really mess with how the color looks depending on the angle or lighting. Has anyone tried getting a custom color match from a body shop instead of using the little dealer bottle? Curious if that actually gets closer, or if it’s just as hit-or-miss.


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(@books_nancy)
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I actually had a similar issue when I tried touching up the red on my old Mazda. I thought using the official touch-up pen would work, but it looked way off—almost purple in certain light. Like you said,

“it never seems to blend right—almost like every panel has its own personality after a few years in the sun.”
What finally helped was bringing a detached mirror cap to a local body shop. They scanned it and mixed a custom batch. It still wasn’t 100% perfect, but it was way closer than the dealer bottle. I think the sun fading plus whatever clearcoat is left just makes every spot unique, especially on reds. If you’re picky about matching, the custom mix seems worth it, but even then you might notice slight differences depending on angle and lighting.


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