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Why does every car brand have their own weird shade of red?

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mobile_marley
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I’ve run into this with roofing paint too—had to touch up some flashing and the “standard gray” from one brand was totally different from another. Is it really about branding, or are there technical reasons for all these variations? It’s a pain either way.


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path11
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I get where you’re coming from—matching paint colors can be a real headache. But I think there’s more to it than just branding or marketing. Manufacturers actually use different base materials and pigments, and sometimes even the finish (matte vs. gloss) can change how the color looks. That’s not even getting into how lighting or weathering affects things over time.

I’ve had similar issues when painting trim on my house. Even two “white” paints from different brands looked totally off once they dried. Turns out, one had a bit more blue in it, the other leaned yellow. It’s frustrating, especially when you’re trying to save money by using what you already have.

With cars, I imagine it’s even trickier since they want their vehicles to stand out. But on the practical side, I wish there was more standardization. Would make repairs and touch-ups way less of a hassle... but I guess that’s just wishful thinking.


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dbiker64
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You nailed it—paint matching is a nightmare, even with something as “simple” as white. I’ve run into the same thing with touch-ups in apartments. Even if you use the same brand, batches can be off. With cars, it’s like they’re intentionally making it impossible for us to DIY repairs. Standardization would save everyone a headache, but I doubt the manufacturers want to make it that easy for us.


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(@hunter_rider)
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I’ve had this same headache, especially with older trucks. Tried to patch a scratch once with the “official” touch-up pen and it was like two different vehicles. I get that brands want their signature look, but it’s wild how even two reds from the same year can be just a shade off. Reminds me of roofing—shingles from different batches never match up perfectly either. I guess consistency just isn’t profitable for them... or maybe it’s just not possible with how paints age and fade. Either way, it’s a pain for anyone trying to keep things looking decent without spending a fortune.


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chessplayer14
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- Ran into this with my first car—tried to fix a door ding with the “right” red and it looked like a patchwork quilt.
- Same thing happened when I replaced a few siding boards on my house. Even with the same paint code, sun and weather just change things over time.
- I get why brands want their own color, but it’s a headache for anyone who actually cares about matching stuff up.
- Sometimes I wonder if it’s just the paint aging, or if they really do tweak the formula every year...


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