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Why does every car brand have their own weird shade of red?

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genealogist14
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I get the nostalgia for those old-school reds and silvers, but honestly, I think the shift to more specialized paint formulas is a net positive. The modern paints are engineered for UV resistance, corrosion protection, and even self-healing properties in some cases. Sure, matching a chip is a pain, but the trade-off is that the finish actually lasts longer and looks better over time. I’ve had older cars where the paint just faded or oxidized no matter what I did... With my current car, even after a few years, there’s barely any visible wear. The complexity can be annoying, but I’d take that over having to repaint panels every couple of years.


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productivity196
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You nailed it—modern paint tech is wild compared to what we had even a decade ago. I totally get missing those classic reds, but I’ll take a finish that doesn’t chalk up or peel just from sitting in the sun. On the roof side of things, we see the same shift: old-school asphalt shingles looked great at first, but after a few summers, they’d start curling and fading no matter how careful you were. Now with all these polymer blends and reflective coatings, roofs (and cars) just hold up better. Matching repairs can be a headache, but it’s less hassle than constant touch-ups or full-on replacements.


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kgamer33
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Funny, I was just talking to a painter about this—matching those “unique” reds on repairs is a nightmare. I’ve had tenants swear their car’s faded spot was “just red,” only to find out it’s some wild shade with a name like “Inferno Sunset.” At least the new stuff holds up, but I do miss how easy it was to slap on some touch-up paint back in the day. Roofs are the same deal—less drama now, but when you do need to patch, finding a close match can be a real pain.


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dcarpenter64
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I’ve run into this with both cars and house paint, and it drives me nuts. I tried to patch a spot on our living room wall last year, and even though it was “eggshell white,” the new paint stuck out like a sore thumb. But car reds? That’s a whole different beast. My brother’s truck is supposed to be “Crimson Pearl,” but when he got a scratch fixed, the shop ordered the exact paint code and it still looked totally off in sunlight—almost purple. Made me wonder if sun fading just messes with reds more than other colors, or if it’s all the metallic and pearl effects they mix in these days.

I get why car companies want their own signature look, but does anyone actually remember the name of their car’s red? I sure wouldn’t. You’re right about roofs being similar. We had to replace a few shingles after a storm, and even though they were labeled the same color as the originals, the patch is obvious unless you’re looking at it in the dark. Maybe it’s just older materials fading differently, or maybe manufacturers change formulas and don’t tell anyone.

Kind of makes me miss the days when “red” was just... red. Do you think all these fancy paint names are mostly marketing, or is there a real technical reason for it? I’m starting to think it’s just so nobody can ever match anything again.


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