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Why does every car brand have their own weird shade of red?

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michelleecho184
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I had a ‘98 Corolla in “Super Red” and after about six years in the Texas sun, it was more “Super Salmon.”

That’s the Texas sun for you—brutal on anything with pigment. I’ve managed a few properties with red-painted trim, and it’s the same story: red just doesn’t hold up like the neutrals. From what I’ve seen, it’s partly the pigment itself (reds are notorious for being less UV-stable) and partly the clear coat. Once that clear starts to go, it’s game over, especially in hot climates.

You’re spot on about some colors aging better than others. Silver and beige seem to shrug off the years, while red and blue get patchy or chalky. As for automakers picking those wild reds, I think it’s a mix of marketing and wanting to stand out on the lot. But yeah, “Victory Red” vs “Soul Red”—totally different vibes, same fading problem.

Honestly, unless you’re parking in a garage or under a carport, a little patina is just part of life down here. I’d rather see faded paint than peeling clear coat any day. At least faded red has some character...


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skye86
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At least faded red has some character...

Yeah, I’ll give you that—faded red does have a certain “lived-in” look, especially compared to the horror show of peeling clear coat. Still, I’m always a little skeptical when automakers hype up their “exclusive” reds. They all seem to end up looking sunburnt after a few summers in Texas. My neighbor’s Mustang went from cherry to chalky in record time, but his old beige Camry still looks basically the same. Guess there’s something to be said for boring colors...


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psummit308147
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- You’re not wrong—reds definitely take a beating in the sun, especially down here. I’ve seen it on work trucks and family cars alike.
- Peeling clear coat is a nightmare, but that chalky red almost has a “vintage” thing going on. Not sure if that makes it better or just different.
- Beige and silver seem to hold up forever, but man, they’re just... bland. I get why people go for them, though, especially if you don’t want to mess with fading or touch-ups.
- Honestly, every color has its trade-offs. My old F-150 was blue and it faded to a weird pastel after a few years on job sites. Still ran fine, but looked tired.
- At the end of the day, a little character in the paint isn’t the worst thing. Shows the car’s been used and not just sitting in a garage.
- Don’t let the sun-fade get you down—most of us are in the same boat. Maybe it’s just part of owning something you actually use.


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blazejones880
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Red paint’s always been the worst for me, especially after a couple hailstorms and summers in Texas. My old Chevy turned pink in patches within five years, clear coat just flaked right off. Never had that problem with white or gray—boring, but way less hassle.


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joshua_summit
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Red paint just doesn’t hold up in the sun, at least not down here. My uncle’s F-150 had the same issue—looked sharp for a couple years, then started fading and peeling like crazy. I’ve heard it’s something about the pigments breaking down faster, but who knows. White and silver might be boring, but at least you don’t end up with a patchy mess. Still, I get why folks want a flashy color... just wish it lasted longer.


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