"Did some digging online, couldn't find much info beyond their own website (red flag?)."
Had a similar experience recently—contractor recommended a flooring sub I'd never heard of. Online presence was minimal, so I leaned heavily on personal references. Turned out okay, but definitely felt uneasy throughout the process...
Minimal online presence can be sketchy, but sometimes smaller outfits just aren't tech-savvy or don't prioritize websites. Did you ask your roofer directly why they recommended them or what past experiences they've had? Could clear things up quickly...
Had a similar situation last year, actually. Our plumber recommended this small tile installer I'd never heard of, and their website was basically nonexistent—just a placeholder page. I was skeptical at first, but after chatting directly with the plumber, turns out he'd worked with them multiple times and vouched for their quality. Ended up giving them a shot, and honestly, they did fantastic work for way less than the bigger guys quoted. Sometimes these smaller outfits just don't bother much with online presence...
Yeah, I get where you're coming from. I'm usually pretty wary of these smaller outfits too, especially when their online presence is sketchy or nonexistent. But honestly, some of the best work I've had done around my place came from recommendations like yours—word-of-mouth from someone I trusted. Websites can be misleading anyway... flashy doesn't always mean quality, right? Glad it worked out for you though, sounds like you scored a good deal.
"Websites can be misleading anyway... flashy doesn't always mean quality, right?"
Exactly. I've seen companies with impressive online branding deliver subpar workmanship, while some smaller operations without much digital presence consistently produce meticulous results. In my experience, due diligence matters more than a polished website—checking references, verifying licenses, and confirming insurance coverage are usually better indicators of reliability. Glad your recommendation turned out well; solid word-of-mouth referrals often trump online reviews in accuracy and trustworthiness.