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Why does every car brand have their own weird shade of red?

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(@trader85)
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- Prep makes a huge difference—cars get sanded, primed, and sealed before color goes on. Most sheds or mailboxes just get a quick brush-over.
- Marine paint is tough but yeah, reds seem to fade no matter what. My neighbor’s red canoe looks pink now.
- I’ve had better luck with solid color deck stains for outdoor wood. They seem to hold up longer than regular exterior paint, especially the reds.
- I think with cars, the clear coat is really the secret sauce. It’s like sunscreen for paint, but it only works if you do all the steps right.


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Posts: 8
(@jackgadgeteer)
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Red pigments just don’t seem to hold up, no matter what you’re painting. I’ve noticed the same thing with my old barn—started out a deep red, now it’s more of a dusty rose. Car manufacturers definitely have their own formulas, probably for branding, but I think it’s also about how the pigments interact with their specific clear coats and primers. Some reds are more orange, others almost purple... and they all fade differently. Prep and clear coat help, but sunlight’s brutal on red, no matter what you do.


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(@charlie_parker7630)
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That’s a good observation—red just seems to be the most stubborn color when it comes to fading. I’ve noticed it too, not just on cars but even on metal roofs and siding. Is it something about the chemical structure of red pigments that makes them break down faster in sunlight? Or maybe it’s just that fading is more obvious with red than with, say, gray or green. Either way, you’re right—prep and clear coat help, but UV rays are relentless. At least you’re not alone in the struggle... seems like everyone who’s dealt with red paint has a similar story.


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politics_ray
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(@politics_ray)
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- Seen this too many times—red fades faster, but I’m not convinced it’s just the pigment.
- Reds are just more “in your face” when they go dull... a faded red car looks tired, a faded gray one just looks, well, gray.
- Some brands use cheaper pigments for their reds. I’ve had to patch up more “sunburned” red hoods than any other color after hail storms.
- UV rays don’t care about your paint job, but clear coat helps a bit... until it peels, then you’re really in trouble.
- Honestly, I wish car makers would pick a red that holds up better—or just stop making them so bright it hurts your eyes.


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(@productivity293)
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Is it just me, or does every time I see a faded red car, I immediately think “that thing’s seen some stuff”? I get what you’re saying about red being more obvious when it fades—gray just kind of blends in, but red looks like it’s been left out in the sun too long, like a forgotten lawn chair. But is it really just the pigment, or is there something else going on? I’ve always wondered if the shape of the car or even how people wash them makes a difference. Like, are folks with red cars more likely to skip waxing because they figure the color will hide dirt better? Or maybe it’s just that red cars are more popular in certain climates where the sun is brutal.

I’ve had two red cars over the years (not by choice, just what was available used), and both ended up with that weird chalky look on the hood after a few summers. The clear coat started peeling on one after about six years, and I swear, once that happens, it’s game over. Tried those DIY kits from the auto store—didn’t help much. Anyone else notice that some brands’ reds fade way faster than others? My neighbor’s old Honda still looks decent, but my Ford looked rough after half the time.

Also, why do car makers keep picking these super bright reds? Is it just to stand out on the lot? I’d honestly prefer a deeper, brick red that doesn’t scream for attention (or fade so fast). Maybe there’s some marketing research behind it—like, do brighter colors sell better even if they don’t last?

And about the cheaper pigments—does that actually save them money in the long run? Seems like a false economy if people end up avoiding red cars on the used market because they look so worn out. Or maybe most buyers don’t care since they’re trading in every few years anyway.

Just curious if anyone’s found a red paint that actually holds up, or if it’s just one of those things you have to accept if you want a car that pops... at least for a little while.


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