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Why does every car brand have their own weird shade of red?

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steventhompson352
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(@steventhompson352)
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Wild colors are a gamble, but honestly, even the “normal” shades can be weirdly specific. I was looking at used cars last month and noticed that every brand’s red is just a little off—Mazda’s Soul Red looks almost candy apple, while Toyota’s red is kind of flat. I get wanting to stand out, but it makes touch-ups a pain and probably doesn’t help with resale either.

I wonder if it’s just about branding or if there’s something else going on. Like, do certain reds fade faster? Or maybe it’s about what looks best under dealership lights. I’ve always played it safe with color (my last car was boring gray), but now I’m tempted to go for something different... even if it means dealing with the hassle later.

Anyone ever regretted picking a unique color? Or does it actually make your car easier to spot in a parking lot?


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film981
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Back when I bought a bright blue sedan, I thought I was being clever—easy to spot in a sea of gray and black. Turns out, it was a magnet for parking lot dings and every bird in the neighborhood. I do wonder if some of these unique reds are a pain to keep looking good over time. Has anyone had issues with fading or weird mismatched panels after a repair? I always figured the more unusual the color, the trickier it’d be to touch up.


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(@bblizzard71)
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I do wonder if some of these unique reds are a pain to keep looking good over time. Has anyone had issues with fading or weird mismatched panels after a repair?

That’s a good point about the reds. I’ve noticed with roofing, certain colors fade faster in the sun, and I wonder if it’s the same deal with car paint. Has anyone tried to get a panel resprayed and had it come out looking totally different? I always figured metallic reds would be the worst for that, but maybe it’s just as bad with blues or greens. Does the paint code actually help, or is it still a gamble?


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(@tstone65)
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Yeah, reds seem to be the worst for this, at least from what I’ve seen. My neighbor had a Mazda with that fancy “Soul Red” and after a few years, the hood looked way duller than the rest—he parks outside all the time though, so the sun probably didn’t help. He got the bumper resprayed after a fender bender and it was pretty obvious in certain light, even though the shop used the right paint code. I think metallics just make it trickier since the flakes catch light differently depending on how they’re sprayed.

I’ve heard blues and greens can fade weird too, but I haven’t noticed it as much. Maybe it’s just that reds are more eye-catching, so mismatches stand out. Paint codes help, but they’re not magic—age, sun, and even how thick the paint goes on all play a part. Kinda like roofing, honestly… you can buy the same shingle years later and it’ll never match perfectly.


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(@swimmer42)
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That’s a good comparison with roofing—matching old and new is always a bit of a gamble. I’ve seen the same thing with car paint, especially reds. It’s wild how much sun exposure can change things in just a few years. My neighbor’s Civic had this deep red that looked amazing when he bought it, but after five summers parked in the driveway, the roof and trunk faded way faster than the sides. He tried to touch up a spot himself and, well... let’s just say it didn’t blend.

Metallics are definitely trickier. Even with the right code, if the shop sprays at a different angle or uses a slightly different technique, you get that weird mismatch in certain light. I’ve noticed blues can go chalky too, but reds just seem to lose their punch more obviously.

It’s funny—car paint and shingles both look great when new, but time and weather always win. At least with roofs you don’t have to worry about matching metallic flakes...


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